In conversation with Bella Middleton of Norfolk Natural Living
Paint & Paper Library has partnered with Norfolk Natural Living on a giveaway to celebrate the launch of the ‘Jewels’ capsule collection.
Read an interview with Bella Middleton as she shares the ethos that led her to found Norfolk Natural Living, and how nature has inspired and influenced their collections, including their unique gemstone range…
Tell us about Norfolk Natural Living and your brand ethos?
“Norfolk Natural Living was born to create slow-luxury home care and wellbeing products, dedicated to bringing beauty and pleasure to everyday rituals. I believe that even the most routine tasks—like washing the dishes or doing the laundry—can become joyful experiences. Each of our products is created with this philosophy in mind, to transform your daily rituals into moments of pleasure.”
Our ‘Jewels’ collection features eight vibrant hues derived from natural sources. How does nature inspire and influence the products you create?
"We believe that nature has perfected the art of nurturing and healing over millions of years. Life is challenging enough without having to worry about harmful chemicals in your home or their impact on the environment. Every product is carefully handcrafted, using only natural ingredients combined with therapeutic blends, all designed to enhance your wellbeing.”
What does the use of natural ingredients bring to your range of scents, fragrances and wellbeing products?
“As an aromatherapist, I've always been fascinated by how plants can positively impact our mental and physical state. Whether you're washing dishes or applying hand cream, our therapeutic blends are designed to elevate your experience. All our ingredients are locally sourced, and each scent has a story. Coastal Walks was inspired by those bracing strolls along the Norfolk coastline which I have fond memories of from my childhood - it really is Norfolk in a bottle.”
What are some of your favourite natural ingredients to include in your products, and why?
“Every ingredient in our slow luxury Fine Fragrance, Garment Care and Home Scent collections is selected with care and consideration. All our products are safe for use around pets, children, and those with sensitive skin or allergies. Our top ingredients are essential oils, shea butter & alcohol-free witch hazel. I have always been fascinated with the benefits plants can have on our wellbeing; this is why essential oils has to be one of my favourites!”
Can you tell us about Norfolk Natural Living’s gemstone range? What inspired this range, and how would you recommend using these products?
“Our gemstone range was born from a desire to elevate everyday moments into extraordinary experiences. Just as the Norfolk landscape inspires our scents, the earth's precious minerals have inspired this range. These diffusers are more than just home accessories - they're beneficial for our wellbeing. Use them mindfully, perhaps as part of a daily routine or during moments when you need a little extra calm.”
Explore the ‘Jewels’ collection, inspired by rare and semi-precious minerals, or learn about Paint & Paper Library’s eco credentials.
